What is Natural Type Design?
Natural Type Design specialises in crafting bespoke type and lettering, designed with a distinctly organic, natural and human touch.
Unlike standard fonts, our letterforms are expressive, irregular, and full of character. Every stroke reflects the authenticity, emotion, and intentionality that only handcrafted design can offer.
Our work bridges the gap between art and communication, offering custom lettering that feels alive and rich with texture, personality, and story. Whether you’re launching a brand, producing packaging, or designing motion titles, our handcrafted type elevates your message by making it not only legible, but unforgettable.
Natural Type Design is a specialist service from Claros Image Production
What is Natural Type Design?
Natural Type Design specialises in crafting bespoke type and lettering, designed with a distinctly organic, natural and human touch.
Unlike standard fonts, our letterforms are expressive, irregular, and full of character. Every stroke reflects the authenticity, emotion, and intentionality that only handcrafted design can offer.
Our work bridges the gap between art and communication, offering custom lettering that feels alive and rich with texture, personality, and story. Whether you’re launching a brand, producing packaging, or designing motion titles, our handcrafted type elevates your message by making it not only legible, but unforgettable.
Natural Type Design is a specialist service from Claros Image Production
“Handwritten typefaces evoke a sense of human presence, leading to stronger emotional attachment and more favorable product evaluations.”
“Unique typography can increase brand recognition by up to 80%.”
“Hand-drawn elements provoke people to feel something about the message.”
Handwritten fonts enhance perceived human presence → which increases emotional attachment → which leads to better product evaluations. Consumers are more likely to like, trust, and purchase products when they feel emotionally connected.
“Typography is not just about legibility — it’s about communication and expression.”
“Purchase rates increased up to 30% with hand produced lettering on packaging in bakery and chocolate shop field studies.”
“Typography can be as powerful as verbal messaging when used illustratively — it carries emotional and visual weight.”
“Hand-drawn typography outperformed digital type in protest signage and campaign branding by appearing more urgent and sincere.”
Handwritten fonts on product packaging can subconsciously trigger anthropomorphic perceptions in consumers, making the product feel more “human.”
Handwritten typefaces (even when digitally created) make products feel more humanized. They trigger a psychological sense of human contact, warmth, and care — known as “human presence.” This leads to greater emotional attachment to products and more favorable product evaluations.
“Handwritten typefaces evoke a sense of human presence, leading to stronger emotional attachment and more favorable product evaluations.”
“Unique typography can increase brand recognition by up to 80%.”
“Hand-drawn elements provoke people to feel something about the message.”
Handwritten fonts enhance perceived human presence → which increases emotional attachment → which leads to better product evaluations. Consumers are more likely to like, trust, and purchase products when they feel emotionally connected.
“Typography is not just about legibility — it’s about communication and expression.”
“Purchase rates increased up to 30% with hand produced lettering on packaging in bakery and chocolate shop field studies.”
“Typography can be as powerful as verbal messaging when used illustratively — it carries emotional and visual weight.”
“Hand-drawn typography outperformed digital type in protest signage and campaign branding by appearing more urgent and sincere.”
Handwritten fonts on product packaging can subconsciously trigger anthropomorphic perceptions in consumers, making the product feel more “human.”
Handwritten typefaces (even when digitally created) make products feel more humanized. They trigger a psychological sense of human contact, warmth, and care — known as “human presence.” This leads to greater emotional attachment to products and more favorable product evaluations.
Where and how would you use this service?
Our natural typography and lettering design is ideal for projects where genuine connection, emotional impact, and visual uniqueness matter most.
Where and how would you use this service?
Our natural typography and lettering design is ideal for projects where genuine connection, emotional impact, and visual uniqueness matter most.
What can our custom type design do for you?
In a world of sameness and saturation, Natural Type Design helps you break through the noise with type that speaks like a person, not a program.
Use our services for the following:
Whether you’re a brand looking for your visual voice, a studio in search of title graphics with soul, or a creative team aiming to add a human element to your next campaign, Natural Type Design can help.
What can our custom type design do for you?
In a world of sameness and saturation, Natural Type Design helps you break through the noise with type that speaks like a person, not a program.
Use our services for the following:
Whether you’re a brand looking for your visual voice, a studio in search of title graphics with soul, or a creative team aiming to add a human element to your next campaign, Natural Type Design can help.
